Transformation of CRM Activities into e-CRM: The Generating e-Loyalty and Open Innovation

Information Models of Customers in Crm and E-crm Systems

The following article deals with customer personality in the CRM systems. Its innovatory approach consists in the method of segmentation performed according to one of psychological factors personality. The analysis is based on the assumption that the class of customers can be divided into separate types. This is possible due to the preservation of a large internal homogeneity within every type ...

Critical Factors Underpinning the e-CRM Activities of SMEs

E-CRM and Managerial Discretion

Most sectors of industry, commerce, and government have reported variation in the performance payoff from electronic customer relationship management (e-CRM). In this paper we build on surprisingly sparse literature regarding the importance of managerial discretion to show that the heterogeneity of beliefs held by managers about e-CRM execution matter when explaining e-CRM success. Drawing on a...

The Relationship of E-CRM, Customer Satisfaction and Customer Loyalty. The Moderating Role of Anxiety

The rationale behind conducting this study is to evaluate the impact of E-CRM (used by customer relationship officer and web portal) on customer satisfaction that further helps in building customer loyalty. Moreover anxiety is taken as a moderating variable that moderates the relationship between E-CRM and customer satisfaction. For this 300 questionnaires were distributed out of which 250 usab...

Virtual Crm and E-business Performance

Customer Relationship Management is becoming increasing relevant in the corporate agendas and has been broadly studied by academic researchers. In the last few years and with the development of the digital economy, a new paradigm has emerged: virtual customer relationship management (virtual CRM). We have defined a conceptual framework to examine the relationship between the virtual CRM and e-b...